Press Releases

September 3, 2014

Homeland Housewares Maker of the NutriBullet Wins Against Nutri Ninja Pro for False Advertising Preliminary Injunction

Injunction provides Euro-Pro with 120 days to Remove Misleading Text from Packaging

LOS ANGELES, CA – September 3, 2014 – Homeland Housewares, LLC., maker and distributor of the NutriBullet, won a preliminary injunction for false advertising issued against the Nutri Ninja Pro® blender, manufactured by Euro-Pro Operating, LLC. The misleading text on the packaging for the Nutri Ninja Pro® blender claimed it was better than the NutriBullet® based on false statements about certain product features. U.S. Federal Judge Dean Pregerson of California, ruled that the Nutri Ninja Pro® blender packaging is likely to deceive consumers based on some of the text on the packaging. The injunction provides the manufacturer of the Nutri Ninja Pro® with 120 days to remove the false statements from the Nutri Ninja Pro® packaging.

"It is understandable that Euro-Pro would try to compare their blender to our extremely popular NutriBullet because we are the leading brand and gold standard with over 10 million units sold," said Colin Sapire, CEO of Homeland Housewares, LLC., manufacturer of the high-performance NutriBullet. "It is unfortunate that Euro-Pro used false and deceitful statements in the marketing of its knock-off of our NutriBullet. We are grateful that Judge Pregerson has ordered the Euro-Pro to remove the false advertising about our NutriBullet from their product packaging."

About Homeland Housewares, LLC.:

Homeland Housewares, LLC., was founded in 2003 in Los Angeles, CA. It is the manufacturer of high-performance blenders – MagicBullet, BabyBullet, and the NutriBullet – in addition to being a multi-channel marketer with worldwide distribution via major retailers, catalogs, television, Internet, and social media. Homeland Housewares is committed to developing unique and innovative quality products that fulfill a specific consumer need – "making life easier" – at an affordable price.

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