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About Us

Good food, great vibes—nutrition that changes everything.
 

Our DNA

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Our DNA

We believe healthy living should be simple, easy, and attainable, every day.  
Our products are designed to deliver maximum nutrition with minimal effort, making wellness accessible to everyone.  
If you're seeking a straightforward path to better health, we're here to support you. 

Our History

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Our History

Born in Los Angeles in 2003, nutribullet has revolutionized personal blending, helping over 80 million people around the world unlock the power of good nutrition. 
 
In 2020, nutribullet joined the De'Longhi Group—a global leader in small kitchen appliances—which expanded our international presence and allowed us to bring our signature smart design, quality, and functionality to kitchens across the globe. 
 
While personal blenders remain our core, we’re entering into new, on-trend categories like juicers, full-size blenders, and air fryers—making healthy living easier, tastier, and more accessible than ever.

Our GOAL

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Our GOAL

Our ambition is simple: to make nutrition fun, quick, and easy.  
With minimalist design and hassle-free components, our products shorten prep time, speed up cleaning, and make on-the-go nutrition effortless. 

​​​​​​​​​​​​​The family's
​​​​​​​all here.

Learn more about our parent company, Capital Brands.

Capital Brands