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Somehow, we have the idea deeply engrained in our culture that pleasure is a bad thing – especially when it relates to our health. If it feels good, feel bad about it! Epicurus, an ancient Greek philosopher from the 300s B.C., spoke out openly on ‘the power of pleasure’. As you might have guessed, Epicurus and his followers were strongly criticized, especially by religious leaders, for degrading human nature. Today, it’s not only the religious authorities telling us to deny ourselves earthly pleasures, but also health experts.
We find ourselves in the midst of the festive season, feeling guilty about a little indulgence here and there and depriving ourselves of many yummy celebratory foods. We’ve acquired so much knowledge about a healthy lifestyle, which, unfortunately, was translated to a life of deprivation.
“No pain, no gain” and “a moment’s pleasure on the lips means a lifetime of fat on the hips” became some of our internal mottos. The good news is that pleasure may be beneficial for your health! This hot topic of research is not altogether new. What is new is that people are finally beginning to accept this thinking.
In the “Neuroscience of Happiness and Pleasure”, Morten L. Kringelbach and Kent C. Berridge shed some light on the neurobiology of pleasure and happiness. When experiencing pleasure, some neural pathways are stimulated and ‘feel-good’ endorphins are secreted. In addition to these peptides, immune-boosting chemicals that strengthen your body’s defense system are also released. These researchers share the common belief with scientists and academics from numerous research centers – that pleasure is undervalued and under-explored in both science and medicine.
There are several fascinating studies regarding the relationship between pleasure, guilt and your immune system. Scientists have discovered that the antibody, immunoglobulin A, which is easily measured because it’s secreted on the tongue, increases significantly after pleasant experiences, such as sexual intimacy, eating chocolate or drinking a glass of wine, and decreases after negative experiences, including overindulging and feeling intensely guilty.
We do need to be aware, however, that some people compensate for the loss of pleasure by consuming more and more of these things, sometimes to the point of addiction. Addiction to food, sex, drugs or alcohol is a serious problem that needs to be addressed professionally.
This scientific insight by no means condones any form of excessive indulgence or addictive behavior and should never encourage a life of hedonism. On the contrary, the old adage, “all things in moderation,” still holds true. Too much “wanting” can easily spiral into maladaptive addiction patterns and a direct route to great unhappiness.
Kringelbach and Berridge explained that happiness springs not from any single component, but from the interplay of higher pleasures, positive appraisals of life, meaning and social connectedness, all combined and merged by interaction between the brain’s pleasure networks and the multitude of other brain networks.
So this holiday season, dump the excessive guilt and incorporate a safe amount of “healthy” pleasures into your life!
Dr. Linda Friedland is a medical doctor, media personality, best-selling author of seven books and sought-after international speaker. She is an authority on executive and corporate health, women’s wellbeing, as well as stress management, resilience, and performance.
With a professional career of more than 20 years in clinical medicine and over a decade of healthcare advisory and consulting, Dr Friedland is a leading authority on health and performance. She is an international advisor to many of Fortune and Forbes' top global companies, and she designs and implementshealth, lifestyle, and disease prevention programs. A highly-rated international speaker for numerous global organizationsand an author of several books, she has spoken in more than 30 countries in the past few years. She travels frequently to deliver keynotes and consult for corporations throughout Asia, North America, Europe, South Africa, and Australia. Linda consults on corporate health andwellbeing as well as women’s health, leadership and performance.
She is also advisory board member for several international healthcare companies including the Shanghai-based JUCCE (Joint US–China Collaboration on Clean Energy) and the China —A New Way to Eatinitiative: a project of the World Economic Forum.
Dr. Friedlandresides mostly in Australia and is married to Peter, a surgeon. She is a mother of five.